Stop Copying,
Start Connecting.
Your brand needs a clear voice
Most social media today is built on copying trending content, overly focused on vanity metrics (views and likes) and not enough on building the brand voice and connecting with the right client.
If you solely copy , you will be lost in the mix
If your content looks like everyone else’s, it gets treated like everyone else’s. While getting inspiration and posting relevant trends is necessary, it has to be done intelligently. Your content shouldn’t be based off of trends.
Most Agencies Copy
Most agencies build brands by recycling what already worked for someone else, which automatically puts you behind the competition. It could be the highest production value, but contain absolutely no real value for your business.
We Do the Opposite
At Bread and Butter, we do not start with trends. We start with what is actually true about your business. Who you are, the story and voice of your brand and who you want to bring in to that circle.
Let us Handle Everything
We run the whole show with you as the base. From strategy, copywriting, scripting, storyboarding, shooting, editing, scheduling and posting. Yes, we do understand the value of viral content. And Yes, we pull from what is working. But we do not simply copy it and paste it onto your brand. We make it feel like you.. again, with your voice.
Work with us!
So which one is Bread and which one is Butter?
We don't know. Maybe we never will. But we are Zach and Ryan, stepbrothers from different mothers (and fathers).
Zach comes from the restaurant industry—he knows how to build brands, create experiences, lead teams, and keep things running when everything's on fire and guests still expect perfect cocktails. He's built restaurants and concepts that people don't just visit once. They come back, bring friends, talk about them, post about them.
He has a sharp instinct for what works and an even sharper one for what's complete bullshit. He knows when an idea has real staying power and when it's just dressed up for five minutes online. He strips away the fluff and turns concepts into something that actually works.
Ryan is the creative end. He went to Full Sail in 2002 for recording arts, dropped out in two months, but discovered he loved videography and graphic design (and hated recording arts). He moved into fitness, became a personal trainer, owned a gym for 20 years, and bartended the first seven. He kept creating—graphic design, videography, photography—built an online coaching business and grew his social media to over 80,000 followers.
Coaches started asking how to grow their online business. He helped them. Fell in love with that part. So he decided to start a social media agency and hit up his brother because he needed someone better at business.
Zach and Ryan started Bread + Butter to fill the gap they saw in other agencies: original voice, community building, connection content.
Not copying shit from other agencies and making it “look fancy”. 🤢
Our Work
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